Unfortunately, theres a lot of really bad advice out there on how to grow your SOI. I especially liked your photos of the latest outing you had at Russian River. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Youre someone I always think of whenever I see killer landscaping and the house I showed yesterday had a jaw-dropping garden! For example; Friend, Family, Acquaintance, etc. Truth is, most agents are terrified to start working their spheres of influence (SOIs). or other gift.. That way, they know that you appreciate the referral. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. Twitter posts with visuals get up to 5x more engagement. Wish I could use it but after 25 years it would look odd! Check out this great listen on Audible.com. But, as I always say - with ANY prospecting technique - if it doesn't feel right to you - DON'T do it!!! For example, if your local area has a business journal or a local newspaper, it is time for you to subscribe to this outlet. Or consider the methods of Baltimore-based broker and team leader Ron Howard. Put yourself in your contacts shoes. Today, were giving you a FREE DOWNLOAD of our Seller Lead Listing E-Alert Email Drip. Or, if thats too much, start with posting just one status update per week with a useful story or quick tip. Real estate is a game of touches You want to find ways to "touch" your SOI members without annoying them. Its one of the easiest ways to get your database engaged again. The first step is to just get the names down on paper and at this point, its absolutely crucial you dont undervalue or overthink a single candidate for your list. Sphere of Influence: Definition and Example Written by: Andrew Helling Last updated: November 3, 2022 In the real estate industry that utilizes word of mouth marketing, an agent's Sphere of Influence is extremely important. And heres where you apply this knowledge to making your phone calls. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. The writer recommended saying "I'm an agent now and I need your help.". Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. They got 34 percent from repeat business. If you write a market report or a real estate newsletter, write them and ask if theyd like a copy now and further updates as you write them and ask if theyd like it via email, because communicating that way will save you money. Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); PROGRESSIVE TRAINING FOR REAL ESTATE AGENTS AND TEAMS. When you send an email out, you can watch your results roll in. (True Story)Order Your Here! Start off with, Hey Julie, I was thinking about you, and shame on me for not reaching out earlier. Remember, at the end of the day, business is about connecting with people marketing is simply how you start the conversation. Then, you may want to share information you learn in these business journals with your potential client. Guess what? Isn't that the epitome of pitchy, pushy or even ho-hum (after all - who cares about ME?). Next, you can run those emails through a scrubbing service. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. So whether youre curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. Didja' See Me on the News (or in the paper)? There are so many things to consider, from finding the right properties to invest in, to building a strong team and marketing your services. Some of it is super-scripted and sleazy, and some of it is just plain outdated. It strikes up a conversation and they start chatting with you. Are you tempted to use AI to write blog posts? Be clear that you have no agenda. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. Writen By. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. You at least need to take the time and make real estate letters personal. (One of my recent clients almost got badly burned by an inflated zestimate!). Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Take this epic SOI marketing story (again from Justin Seeby). You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. Remembering anniversary dates, birthdays, and other significant events in your spheres lives goes a long way. 6. Its forcing real estate professionals to pivot their business and make some changes. Take a few minutes to really get to know them. Im so glad we got it and Im thrilled with the aggressive negotiation we achieved on that, saving you even more money., Ring your bell on that sale because you worked hard on it. Watch the video now. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Take Advantage of Direct Mail Marketing, Frequently Asked Questions About the Sphere of Influence, Use networking to help you improve your sphere of influence and real estate referrals, Use social media to help you build a stronger sphere of influence and boost real estate sales, Prioritize your time with your followers to build your real estate business, Take advantage of local news publications to boost your real estate career, Use events to help you grow your sphere as a Realtor. Still not sure how to write it? That said, the fact of the matter is that our SOI is where its at. In todays market, there are many different lead sources you can use to grow your business. on ActiveRain. A simple email newsletter is an easy marketing tool that may help you decide who to call first if your SOI list is sizable. Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. I like to use Mailbox Power for sending birthday and anniversary gifts to my sphere of influence. See if there is anyone who should be receiving marketing pieces as a part of your tip of a marketing plan. Howd you get into it? So, youve sent out an email newsletter. (Were talking multiple millions in volume.). And you never know where your next lead will come from. I stay in touch with my people, past present and to come, with a monthly newsletter and also with emails when I find something I know they'll enjoy receiving. By reaching out and sending gifts you generate a raving fan rather than just another number in your database. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. I also have a feed on my site that gives them helpful real estate tips and tidbits that they can scroll through to their hearts content. This raving fan then tells their close connections about you which in turn builds your sphere of influence. Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Social Media for Real Estate Agents: Building Your SOI, Facebook for Realtors: Friends Lists and the 10-10-5 Plan. And, if you have a friend or acquaintance in need of a real estate professional, Id appreciate the referral. Take a breath. This can make a significant difference in your overall reach, as more people will read your content. There are 3 primary ways to get your name out there. So thank you, thank you, THANK YOU!!! And yes, for years they have been. If this has happened to you, you need to re-engage with those people. Then, you used that data you collected from that marketing email to narrow your list of phone calls to make. It is so easy to get caught up in the bright and shiny and different methods of lead generation. It wont be like that for long. A great strategy is to provide opportunities for your contacts to opt-in on their own, just like you would on your website. Its a simple shame on me script. This is actually not going to be helpful because you are not going to remember anything beyond what is on those cards. It's so great to get off on the right foot - this letter would do it. It's a fabulous opportunity to very subtly remind your sphere that you're competent and confident AND give them a chance to congratulate you on whatever it is you're telling them about which can open up the door to conversations! I had no idea this got aGold Star since I'm not getting notices of comments (ARGHGHG), so what a nice surprise. They already know you. Jason and his team take a letter of the alphabet each week and call the SOI contacts accordingly. And time is something busy agents are short on. These include: What this means is that the current real estate market is volatile at best. (Dont get us wrong, we LOVE the MREA, but it was published in 2004 Facebook was just a baby back then! Brian Icenhower, Esq, BS, JD, CRB, CRS, GRI, ABR is a nationally recognized real estate trainer, speaker and coach. Brian is also the creator of www.TheRealEstateTrainer.com, a website that provides real training material for real estate brokers managers and other industry leaders. If you throw a great party, you definitely want to put this to work for you. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. Where you make your list will depend on where you are in your business. You heard that right. If you are a seasoned real estate agent, then you know who is most impressed by your work. Thats the last time Im going to use that real estate agent.. Go the extra mile and do this for any member of your SOI who gives you a referral, whether theyre a past client or not. Likely, you are already using Listing E-Alerts. You say, hey, shame on me, because I should have reached out to you sooner. People in your sphere include your friends, family, former clients, and their second-order contacts. Here is how to create an audience. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. One of the best ways to improve your sphere of influence in real estate is to build deeper connections with the people you already know. or other gift. are great for staying top-of-mind. They also might get your name introduced to new people, because some of those letters contain the kind of information that people enjoy sharing over coffee or cocktails. How low interest rates are and what a great time to buy it is? Theyre going after the unknown. Are you sure you want to report this blog entry as spam? These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Listing E-Alerts can also be referred to as Search Updates or Auto-Prospecting. And once you start seeing where the bulk of the referral business is coming from, you can earmark the members of your SOI who are the best at sending you business, and set these contacts up on a priority list. Anyone you interact with regularly (even if that just means once every couple of months), for example: your hair stylist, accountant, doctor, dentist, even your bank teller. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Today we are going to talk about a tool that is one of the best ways of growing your SOI database by bringing people you dont know into your SOI, and also one of the best tools for organically contacting your SOI. Let us help you. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. It revives them as your SOI contact, and now youve set yourself up to maintain that level of communication going forward. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. If theres one SOI pro tip that bears repeating, its this: Never assume. Diversify Your Outlets 5. If you dont know what to write, use my Event Themed Keeping in Touch Letters. A Simple Definition to Get You Started. It's good to hear how to get it done right. I would love the opportunity to work with you. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. Use this real estate letter template to introduce yourself to a particular neighborhood or community group, using as much relevant expertise or information as possible. And they are provided free through your Multiple Listing Service (MLS). Do you know anyone who might be thinking of purchasing a home in the future? Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. A few days ago I followed a search link and saw some advice that I thought was terrible. So, Jennifer, um what's an example of doing it right? This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. Because even though I had been in business for a long time at that point, I was still afraid to pick up the phone and call them, for the fear of rejection that they might not remember me.. saying thanks to those who have helped you attain success is a great way to foster more !! If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Yes, it is true that most people use the internet when they are looking for products and services that they require. Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) Sometimes, we connect with individuals electronically; however, they are not receiving our regular emails and marketing tools. And whenever possible, ALWAYS post an image. It is also important for you to diversify your outlets. The cost is low sometimes just $5 a day when you run these ads, and its being shown to people that are already in your database. You need an easy, agile system for following up so that you can make sure your sphere is always well-cultivated and generating new leads for your business. This is one of the easiest ways that you can dramatically expand your sphere of influence. That is why social media is helpful. This is how you reconnect with your sphere of influence database. You want to find ways to touch your SOI members without annoying them. Heres an awesome, zero-pressure script from Michael Montgomery of Rev Real Estate School. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. Because, without you putting your faith and trust in me last yearwell, I wouldn't be writing this email at all! Thanks. The art of the personal written word is dwindling. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Theyre probably going to answer the phone. FSBOs require a bit more work and dedication over the long run, but, Read More 7 Expert Strategies To Find And Close FSBO Leads TodayContinue, With over 100,000 real estate companies active in the US today, choosing the right fit to begin your real estate career can seem daunting. Its very simple. Real estate letters to clients samples help with R. As a result, Realtors end up going for the remaining 20 percent. However, there is always something that feels special about holding something from your mailbox. Once everyone in your SOI knows you sell real estate, youll start seeing the referrals coming in. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. What are the biggest (non-monetary) challenges and rewards? You type in their home search criteria and then enter their contact info. Great post !! Youll be coming from contribution, providing value, and staying in front of them without a whole lot of effort (or money). Just pick up the phone. However, Id love to hear what you think about it first. It's helpful to the recipient and offers them something of value, INFORMATION. Based on the responses and clicks, you can narrow your phone call list down to those who engaged with your newsletter. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. forcing real estate professionals to pivot, people are more receptive to phone calls now since the COVID-19 crisis began, Brian Icenhowers 2023 Real Estate Market Predictions, Real Estate Broker Business Plan Template, Use This Real Estate Team Onboarding Checklist & Process, Introducing a Custom Real Estate Training Academy Built for Your Organization, Inman News Puts Spotlight On Brian Icenhower: Provide Value and Save Your Brokerage Or, Find a New Job., Instagram Story Ideas for Real Estate Agents. You may be wondering if you should be spending money on buying new leads. I'm a big fan of communicating with one's sphere of influence (SOI) via the written word - with the caveat that those written words are YOUR written words, not some words written by someone else who doesn't know you! ActiveRain, Inc. takes no responsibility for the content in these profiles, As a result, there are many real estate agents who are looking for ways to improve their spheres of influence.
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